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The Verge

November 11, 2026

Toyota’s Scion is back, starting with an American-made, 25-mph kei truck

By AI Tool Hub Analyst

"Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world, including here in the US. More than 30,000 used kei trucks have been imported into the US since"

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Original Source

This analysis is based on reporting originally published by The Verge.

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