Buffer is your all-in-one social media toolkit designed to help creators and businesses manage their online presence with ease. Plan, schedule, and publish content across all your favorite platforms, analyze performance, and engage with your community from a single, intuitive dashboard to achieve consistent growth.
Buffer is a comprehensive social media management platform that simplifies the process of creating, sharing, and analyzing content across multiple networks. It serves as a centralized workspace for creators, small businesses, and marketing agencies to streamline their social media strategy. The core features include a powerful publishing tool that allows users to plan and schedule posts for Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Threads, Pinterest, and more. Users can create a library of content ideas, and an integrated AI Assistant helps brainstorm, rewrite, and craft platform-specific posts. Beyond publishing, Buffer offers a dedicated Community section to manage and reply to comments from various platforms in one place, significantly speeding up audience engagement. The Analyze feature provides clear, actionable insights and in-depth reporting to measure performance and understand what content resonates with the audience. Additional features include a customizable 'Start Page' to create a link-in-bio page, a mobile app for on-the-go management, and robust collaboration tools for teams, including approval workflows and custom permissions. Trusted by over 100,000 businesses, Buffer helps you save time, eliminate chaos, and confidently grow your social presence.
