Attio

Attio is an AI-native CRM built to adapt to the specific needs of modern business operations rather than forcing teams into rigid, pre-defined structures. Describing itself as the "next generation of CRM," Attio focuses on three core pillars: flexibility, data integration, and automation. Key features include an intelligent automation engine that allows users to design complex business processes—from MQL lead routing to onboarding hand-offs and upsell sequences. The platform also features AI Research Agents that handle time-consuming tasks like prospecting, identifying key stakeholders, and evaluating opportunity sizes, effectively scaling human effort. Unlike traditional CRMs, Attio's adaptive data model is completely customizable, allowing businesses to define their own objects (such as 'Workspaces', 'Invoices', or 'Partnerships') to perfectly reflect their unique business model. It connects directly with email, calendars, product data, and billing systems to create a single source of truth without manual data entry. Built for scale, Attio supports high-growth startups and enterprises with sub-50ms latency on millions of records and robust security standards including GDPR, CCPA, and ISO compliance. It offers seamless integrations with popular tools like Segment, Slack, and Outreach, making it a powerful hub for RevOps and sales teams.