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The Verge

October 11, 2026

Vurt wants you to look at vertical videos as a genre of their own

By AI Tool Hub Analyst

"From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often felt like everyone is trying to find new ways to exist on people's phones. But a new startup thinks that the next step in vertical series' evolution is going to take place on our wide-scr"

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This analysis is based on reporting originally published by The Verge.

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Vurt wants you to look at vertical videos as a genre of their own | AI Tool Hub