Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

"Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are unavoidable:" We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable. Cook doesn't say when Apple plans on raising prices or which products will be affected. The company has already stopped selli"

Original Source

This report is based on coverage originally published by The Verge.

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