I baulked at the idea of ‘friction-maxxing’. But there’s more to it than meets the eye | Gaby Hinsliff

"Self-help hacks such as ‘cooking from scratch’ or ‘meeting your friends’ may seem ridiculous. But there’s something deeply human at the heart of this trend Does life, of late, feel just too easy? Are you keen to make it harder than it already is? If that sounds like a genuinely demented question in "