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From puregatory to lifehoarding – how best to describe our strange, anxious times? | Emma Beddington | AI Tool Hub

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The Guardian

November 2, 2026

From puregatory to lifehoarding – how best to describe our strange, anxious times? | Emma Beddington

By AI Tool Hub Analyst

"The new words that end up a part of everyday speech can tell us a lot about the zeitgeist. In a world changing faster than ever, we need to coin some more ‘Maxxing” may be one of our words of the year – sufficient unto the joyless, self-optimising day, dreary as hell – but I’ve been introduced to some fun future contenders. How about “flawnting”? I’ve certainly rolled my eyes at influencers playing “the new parental status game of publicly performing imperfection to signal authenticity” online. "

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