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The Guardian

October 13, 2026

AFL tells Sportsbet to stop using players in AI-generated content

By AI Tool Hub Analyst

"Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’ Get our breaking news email, free app or daily news podcast The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without player permission. Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movi"

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Original Source

This analysis is based on reporting originally published by The Guardian.

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AFL tells Sportsbet to stop using players in AI-generated content | AI Tool Hub